White Hat Optimization
Posted by admin
Michael Greenwood asked:
White hat SEO refers to techniques used to gain website ranking on search engines using only ethical optimization techniques. Content is king so white hat optimization focuses on good website copy as well as relevant, credible backlinking.
Origins of the term White Hat
The good guy in the classic cowboys films tended to white hats whereas the baddies always had black hats on and were out to make a quick buck. Search engine optimization is the same, the unethical website optimizers are out to take your money for a minimal amount of effort on their part. The good guys are willing to go the long haul and get your website permanently listed not permanently banned.
How to tell if a SEO company uses White Hat Optimization techniques
If you’re thinking of using an SEO consultancy to help your website get listed well on search engines then ask them a few questions about bad techniques that you’ve heard of. This will probably be enough for the unethical website optimization company to take the bait whereas a good, ethical SEO consultancy will try to talk you out of it and steer you in the right direction. In any case, if you’re considering unethical SEO then STOP and THINK! The results may be temporarily swift but the consequence is almost always getting banned from search engines. If the search engines don’t catch you then your competitors are likely to report you to the search engines.
An alternative to waiting for organic SEO?
There isn’t an alternative to organic SEO, which takes a long time to take effect, but there is a complimentary solution called Pay Per Click (PPC) which provides a short term solution for your Internet Marketing campaign.
Conclusion
Use PPC in the short term whilst your ethical, organic SEO plan is taking effect. Then continue with your PPC plan if you wish. You’ll know whether or not to continue with it by measuring your return on investment. So PLAN and MEASURE.
STEVE
White hat SEO refers to techniques used to gain website ranking on search engines using only ethical optimization techniques. Content is king so white hat optimization focuses on good website copy as well as relevant, credible backlinking.
Origins of the term White Hat
The good guy in the classic cowboys films tended to white hats whereas the baddies always had black hats on and were out to make a quick buck. Search engine optimization is the same, the unethical website optimizers are out to take your money for a minimal amount of effort on their part. The good guys are willing to go the long haul and get your website permanently listed not permanently banned.
How to tell if a SEO company uses White Hat Optimization techniques
If you’re thinking of using an SEO consultancy to help your website get listed well on search engines then ask them a few questions about bad techniques that you’ve heard of. This will probably be enough for the unethical website optimization company to take the bait whereas a good, ethical SEO consultancy will try to talk you out of it and steer you in the right direction. In any case, if you’re considering unethical SEO then STOP and THINK! The results may be temporarily swift but the consequence is almost always getting banned from search engines. If the search engines don’t catch you then your competitors are likely to report you to the search engines.
An alternative to waiting for organic SEO?
There isn’t an alternative to organic SEO, which takes a long time to take effect, but there is a complimentary solution called Pay Per Click (PPC) which provides a short term solution for your Internet Marketing campaign.
Conclusion
Use PPC in the short term whilst your ethical, organic SEO plan is taking effect. Then continue with your PPC plan if you wish. You’ll know whether or not to continue with it by measuring your return on investment. So PLAN and MEASURE.
STEVE
