Hats

Shashi Priya asked:


The impression you want to give your customers will define the type of SEO campaign you run, and the type of provider you choose:

Believe it or not, there are such things as unethical SEO campaigns; the authorities call this down-and-dirty practice “Black Hat SEO”. Though Black Hat started out as just “hedging” the rules of search engine optimization, it soon went overboard.

One practice of Black Hat SEO service providers is called “keyword stuffing”. For more details go to www.greatseosecrets.com This method involves taking long lists of keywords and stuffing them into a web page, hoping the search engines will give the page a higher ranking. Another method is invisible text – white text on a white background. The user never sees it, but the search engines will.

Black Hat tactics do work, but only if you want your site to go higher for a short amount of time – before it’s penalized. Like the good sheriffs of old, search engine spiders will eventually notice the trickery, as will your customers when they click on a page and see nothing but “blah blah long tail key phrase blah”.

This isn’t to say that White Hat SEO service providers are everything good, right and holy; there are unethical practices here, as well. However, these unethical practices are the kind that any buyer is used to: frauds, no work for all pay, etc. You can avoid companies of this type by doing research and asking for references.

White Hat methods include such things as keyword research, using keywords in good content, coding and many more. Like any marketing campaign, a SEO campaign takes time. White Hat methods are set in structured steps so that the campaign is constantly building power; instead of spiking your ratings to the top, you’ll see a gradual rise.

Blue Hat Strategies

There’s a trend rising through the SEO service providers called “Blue Hat” SEO. This is a mix of Black and White Hat SEO; its focus is to use the most advanced techniques of both practices to achieve the greatest, and most long lasting, results. Though still in its youth, Blue Hat SEO does have a large following, and is quickly growing to become a full-blown strategy of its own.

No matter which SEO service providers you look at, remember one thing: Running a SEO campaign takes time. Any provider that tells you they can have your site at #1 in a week is a provider you need to drop.

As most SEO service providers know, your competitors are rarely the companies you thought they were. For more details go to www.thesearchengineprimer.com with businesses that aren’t web based, the competition is easier to find; if you sell medical supplies, other companies that sell them are your competitors. It’s not so clear-cut with internet marketing, however.

If you’re starting at the bottom as a new website owner, it’s an unrealistic outlook to consider the head dogs – who have been in place for years – as your competition; good SEO service providers will tell you this. When building a web-based business, the competition isn’t necessarily those that sell what you sell. Instead, you’re competing for placement, with SEO as a main way to wrestle your way to the top of the Google SERP (search engine results page) dog pile; and SEO means keywords. Those keywords are the first step to finding your direct competition.



MAURICIO

Jeff Casmer asked:


Search engines are not infallible. We have all, at some point in our searching lives, found a link on the web that seemed interesting or helpful but when clicked were disappointed to find that the destination page was rubbish. Not only is it frustrating but a complete waste of time.

To receive a good ranking, some web page designers use spamdexing or as we like to call it black hat seo. Spamdexing or black hat seo techniques are the use of various methods to deliberately manipulate HTML pages to artificially increase their positioning on the search engines results page.

Everyone has been a victim of spamdexing or black hat seo. From the student who is doing research for their Shakespearean essay, to the small business owner trying to produce content for their niche related site, even the minds behind the search engines are annoyed to say the least.

Spamdexing takes advantage of search engines by completely ignoring respectable forms of search engine optimization. Spamdexers use a variety of techniques to make sure their websites are displayed in the fertile first two pages of search results; in many cases the pages are irrelevant and even incomprehensible. Spamdexing includes the following techniques.

Keyword Stuffing:

This involves the practice of overusing a word to increase the keyword frequency on a page. Most modern search engines now have the ability to analyze whether the frequency is above normal level.

Hidden or Invisible Links:

When a webmaster creates multiple sites on the same or similar topic and links them all together through invisible links. The multiple sites may or may not have unique content, in most cases they do not.

Hidden Text:

Putting text (usually keywords) where visitors will not see them to increase a pages keyword relevancy. This is commonly done by making some text the same as the background color of the page ie. White words on a white background.

Meta tag Stuffing:

Repeating keywords in the Meta tags more than once and/or using keywords that are unrelated to the sites content.

Link Spamming:

Google considers page rank through link analysis, the more web pages that link to your website the higher the ranking. Some webmasters may create multiple websites at different domain names that all link to one another. This is the worst form of back hat seo techniques.

Cloaking:

This technique involves showing visitors and search engines different versions of a page.

Each of the above methods is a form of spamdexing or black hat seo, and will get webmasters who put them to use banned from the search engine. Google has taken an active role to combat against spamdexing. From January 25, 2005 it went after websites that specialized in Google bombing.



JACKSON