Archive for December, 2008

Black Hat Search Engine Optimisation

Monday, December 29th, 2008
Guillaume Rembert asked:


As long as Search Engines are around, people have made every effort to get their website on top of the results. The race of being number one on google is still on and now known under the name - Search Engine Optimisation (SEO). But as much as we want to know how to get there - the more Search Engine developers try to hide the big secrets. It has become a real “cat & mouse” hunt.

People have tried many things to win this game. Some of them “good” - some “bad”. Hang on, you may think, if there is a way to get my business up to the top and increase my sales - I dont care how I get there! NO - that’s a very plain and shortsighted assumption and would only work for a short time, if at all! The consequences are disastrous. The following Search Engine Strategies can and will put you on the search engine’s “blacklists” which in simple terms mean - you are out! Banned from Google, Yahoo… and such like.

The commonly used term for bad SEO techniques is “Black Hat” SEO in contrast to “White Hat” SEO techniques which use an ethical ways to optimise a website in order to achieve better ranking positions. Watch out which methods SEO companies are using, promising your business immediate number 1# results. This article will help you to understand the various “bad” methods, so called “Black Hat” techniques - and yes maybe there is a little bit of magic involved.

Let us put the “black hat” SEO into two categories: Content Spam and Link Spam.

Content Spam:

The first search engines were using only the website’s content to measure the site’s relevance to certain search keywords.

Hidden & Invisible text:

This is the easiest and the most common spamming method. It simply means to set text in the same colour as the background, use a tiny font size or hide it in HTML code sections. For a real person looking at the website nothing will change, but for a search engine crawler, it will make a difference. The code will have more content and so it will find a higher keyword density. This problem was quickly fixed with an algorithms to check the accessibility of the text before the search engine consider it as relevant content and then take the appropriate actions.

Keyword stuffing:

This can be a “black hat” method, but is also used for “White Hat” SEO.

A website can be penalised when its overloaded with a specific sentence/keyphrase in order to make a search engine think the content is more relevant than others. This technique can be used in combination with hidden text too. Most of the search engines now have mechanisms in place to avoid the abuse of keywords.

Scraper sites:

Web scrapping is copying content from one or more other/unrelated websites and put it on this 3rd party website without copyright permission, it’s a mirror site adding no new value. Most of these websites are overloaded with advertising - which is their source of income. One should be careful to use this method, as it is severely punished.

Doorway pages:

A doorway page is a fake page that a real user will never see. It has been created to optimise search engine results, but if you click on the link, a redirect will lead you to a different webpage.

Cloaking:

Basically, cloaking is quite similar to doorway pages. The difference is that the website will show a different content depending on the IP address the user requesting the page has. If an IP address is recognised as a search engine spider, a script will deliver a different version of the page.

Link Spam:

Search engines have step-by-step changed their search algorithm judging the value of a website and therefore the websites ranking. Incoming links are only one attribute checked by the search engines. The more relevant the referring websites are, the better.

Link farms:

On these community-like websites each member is linking to the others, trying to pretend high relevance to the search engine crawler. These communities were commonly named “mutual admiration societies”.

Hidden links:

The technique is the same as it is with the hidden text: Links are added to a site which visitors won’t see in order to increase their link popularity.

Sybil attack:

The principle again is the same as with link farms. One person will buy multiple domain names and then create various websites linking to each other in order to pretend high value of content and importance.

Wiki Spam:

A wiki is a website that everyone can edit and modify. Black Hat SEO will use it to add links to their website, most of the time on unrelated pages.

Blog Spam:

As on wikis, people can add comments on blogs, forums or guest books. Posting links to a website is an easy way to increase your link popularity.

Page hijacking:

This is one of the most unethical ways to increase your website’s link popularity. It simply means to copy the content of another website but modifying the out-coming links. It is often referred to as 302 forwarding.

Always keep in mind that the techniques mentioned above truly are unethical ways to optimise your website for search engines. Using “Black Hat” SEO can and will add your website to the blacklist of most search engines, and has the opposite effect. And it does not stop for big companies either many have already tried to use “Black Hat” SEO techniques and were banned. Imagine - people who will type in a banned brand name or keywords related to it and they will simply not find the website and end up on your competitors website enjoying their offers.



DARYL

The Secret to Marketing With Custom Logo Hats

Friday, December 26th, 2008
Remy LeBeau asked:


All promotional items have the same purpose. And that purpose is to strengthen the relationship of the company with its stakeholders. But in spite of this common purpose, it doesn’t mean that you can just choose any corporate gift to distribute and expect your marketing campaign to be successful. The reason is that the effectiveness of your giveaway depends on three factors namely marketing budget, target market, and the event or situation of distribution. As for embroidered logo hats, its optimal use can be determined by evaluating this promotional item using these three factors:

1. The marketing budget for logo hats

In terms of marketing budget, logo hats have a wide price range, from the very affordable $0.75 plastic visors to the $22 branded golf caps. Thus, you can just choose the style of the logo hat that will maximize the budget alloted for your marketing program. It is also important to consider your average margin if you’re planning to distribute the promotional items to your existing customer. For example, if you want to reward a certain group of clients that regularly buys thousands of dollars worth of products with high contribution margins, then Nike caps with your logo are more appropriate than the $1 foam visors. The cheap visor, on the other hand, is the perfect corporate giveaway for the highly attended conventions where you are trying to gather a great number of leads.

Logo Caps

2. The target market for custom hats

When you distribute a promotional item, you should also consider the niche you are targeting. For logo hats, the top segment for these promo items are the people that generally love sports and outdoor activities. But nowadays, hats are also considered as fashion accessories. Thus, these promotional items are not only limited to the sporty psychographics but can now include the so-called metrosexual segment. The time of the year is also a good determinant for the embroidered logo hats you plan to distribute. As seasons change, so does the perfect hat for your marketing strategy. Summer calls for visors while beanies are perfect for winter events. Aside from the seasons you should also be aware of the different sport events that your target market is interested in. Is October drawing in? Then baseball caps may be the perfect logo hats for your World Series fanatic customers. If your targeting a young market segment, then skull caps for January may be the ideal marketing product in time for the Winter X Games.

3. The event for personalized hats

Though logo embroidered hats can be useful in most marketing events, this promotional apparel truly shines during outdoor activities. An event during a sunny day will surely have people queuing for your embroidered visors. The theme of the affair would also dictate the type of hat you should distribute. A promotional western hat would be perfect for a county fair while a top hat is great for political campaigning.

These three factors clearly illustrate how to effectively use a promotional logo hat for your marketing strategy. If you successfully match the perfect promo hat to your budget, target market, and event, then your brand will surely be on the top of your client’s head.



MARCUS

The Many Different Styles That are Possible With your Paper Hats

Wednesday, December 24th, 2008
Muna wa Wanjiru asked:


You will find there are various types of hats that people like to wear. While most of these hats designed they are meant for occasions where you will need to brave the elements. One type of hat that you can wear for fun is that of paper hats. At this point you are probably saying that only kids like wearing clothes and accessories that make them look silly.

To make your paper hats requires nothing more than having a number of different sized papers at hand. These can be of a multihued paper, newspaper, colored wrapping paper and even lightweight poster board. The other items that you will require is that of succors and your imagination.

This is the best thing that you will find with these paper hats. As you have no need to buy any of these items the cost of making and wearing these hats is negligible. To help you make your paper hats you can ask your kids to help out – for spending some time together – the internet and also from activity books.

In each of these sources you will be shown the basic steps that are required to make a paper hat. The main thing that you need to remember is that the thickness of the hat will mean the difference between the hats lasting for some time.

When you are making your paper hats you should see about following some instructions if you have forgotten the process of making these hats. At any rate once you have gone a few steps into the process of making these paper hats you should have no problems with making them.

In order to get the basic shape of the paper hat you will first need to fold the paper into half so that it resembles a rectangle. Next fold the two top – the place where you folded the paper – sections down. You should at this point have a triangle in your hands. To secure the triangle take one part of the paper and fold over the two folded over sections.

Repeat this step on the other side. To make sure that these folds stay in place you can tuck the corner edges inwards. To help keep these folds in place you can place some gum or sticky tape over the edges.

Once you have this basic step down for your paper hats, you can then decide on the thickness that you want for the hat. The styling of the hat can be that of a pirates hat, a Napoleon hat, a bishops hat, a corporal’s or military hat, a pillbox or even a painter’s hat. All of these styles are possible with your paper hats.



ALEJANDRO

Top Hat

Tuesday, December 23rd, 2008
dresscloth asked:


ovie starring Fred Astaire, see Top Hat. For the theatrical lighting device, see Top hat (lighting). For the top hat roller coaster element, see Roller coaster elements. corset gownsA top hat, top-hat, cylinder hat, or plug hat[1] (sometimes also known by the nickname “topper”) is a tall, flat-crowned, broad-brimmed hat worn by men throughout the 19th and early 20th centuries. Now, it is usually worn only with morning dress or evening dress, or as a specific rock culture fashion statement, such as by guitarist Slash. Top hats started to take over from the tricorne at the end of the 18th century; an illustration by Charles Vernet, Un Incroyable de 1796, shows a French dandy (one of the Incroyables et Merveilleuses) wearing such a hat[2]. Its appearance in Britain is thought to be in the 1790s. Within 20 years top hats had become popular with all social classes, with even workmen wearing them. At that time those worn by members of the upper classes were usually made of felted beaver fur, while those worn by working men were made of rabbit fur; the generic name “stuff hat” was applied to hats made from fur. The hats became part of the uniforms worn by policemen (who could stand on them to look over walls) and postmen (to give them the appearance of authority); since these people spent most of their time outdoors, their hats were topped with black oilcloth. During the early part of the 19th century felted beaver fur was gradually replaced by silk “hatter’s plush”, though the silk topper met with resistance from those who preferred the beaver hat. A short-lived fad in the 1820s and 1830s was the “Wellington” style of top-hat with concave sides. The peak of the top hat’s popularity in the 1840s and the 1850s saw it reach its most extreme form, with ever higher crowns and narrow brims. The stovepipe hat was a variety with straight sides, while one with slightly convex sides was called the “chimney pot”.[4] The stovepipe hat was popularized in the US by Abraham Lincoln during his presidency; it is said that Lincoln would keep important letters inside the hat. During the middle part of the 19th century the top hat developed from a fashion into a symbol of urban respectability, and this was assured when Prince Albert started wearing them in 1850; the subsequent rise in popularity of the top hat led to a decline in beaver hats, sharply reducing the size of the beaver-trapping industry in North America. The nineteenth century is sometimes known as the Century of the Top Hat. The historian James Laver once made the observation that an assemblage of “toppers” looked like factory chimneys and thus added to the mood of the industrial era. In England, post-Brummel dandies went in for flared crowns and swooping brims. Their counterparts in France, known as the ??ncroyables,??wore top hats of such outlandish dimensions that there was no room for them in overcrowded cloakrooms until Antoine Gibus came along in 1823 and invented the collapsible top hat. Such hats are often called an “opera hat”, though the term can also be synonymous with any top hat, or any tall formal men’s hat. In the 1920s they were also often called “high hats”. Men wore top hats for business, pleasure and formal occasions ??pearl gray for daytime, black for day or night. At one point Top hat etiquette dictated a man should not wear it flat on his head. He should wear it tilted forward and to one side ??very slightly though, no more than 10 degrees in either direction ??about the same angle Lord Ribblesdale wore his in the famous portrait by John Singer Sargent. However, at its peak in popularity a reaction developed against the top hat, with the middle classes adopting bowler hats and soft felt hats such as fedoras, which were more convenient for city life, as well as being suitable for mass production. In comparison, a top hat needed to be handmade by a skilled hatter, with few young people willing to take up what was obviously a dying trade. The top hat became associated with the upper class, becoming a target for satirists and social critics. By the end of World War I it had become a rarity in everyday life. It continued to be used for formal wear, with a Morning dress in the daytime and with evening clothes (tailcoat) until the late 1930s. (The top hat is featured as one of the original tokens in the board game Monopoly.) The top hat persisted in certain areas, such as politics and international diplomacy, for several more years. In the newly-formed Soviet Union, there was a fierce debate as to whether its diplomats should follow the international conventions and wear a top hat, with the pro-toppers winning the vote by a large majority. Top-hats are sometimes associated with stage magic. In 1814 a French magician named Louis Comte became the first conjurer on record to pull a white rabbit out of a top hat. They also appear as a form of party hat and are popular amongst persons in the gothic subculture. The structure underneath the felt or silk of a top hat was made of a material called goss. This was made from layers of calico covered in a hard glue. When gently heated over a flame, the glue softens, allowing the hat to be moulded or “blocked” into shape.

EZRA

How to Make a Christmas Tinsel Hat/wig

Monday, December 22nd, 2008
Suie Roberts asked:


To make a tinsel hat/wig all you need is…

Some tinsel in whatever colour your choose, 4M is more than ample. A stocking or a tight leg and a needle and thread.

Start off by cutting the toe from the stocking and disregarding it. Pull the leg part of the stocking over your head so that it sits comfortably in place. The finished hat/wig will end up being a little smaller, pull down the stocking an extra few centimetres, maybe so that it covers your eyebrows.

With the stocking still on your head (You don’t look silly at all Ho Ho Ho!) Tie a knot in the surplus stocking hanging at the top of your head. Make the knot small, neat and tight and very close to your head, mid your hair though. This is the base of your hat/wig.

Pull the stocking over a football. This keeps the stocking taught, as it would be on your head.

Starting at the knot, stitch and secure a length of tinsel to the stocking. Working in circles around the knot, tack the tinsel to the stocking. The stitches can be roughly 3 to 4 CMS apart. If the hat/wig is to be one colour, continue working round in circles until the stocking is covered.

For two colours, join the second length of tinsel next to the first and take it in turns with the colours to make circles. The tinsel will spiral down the stocking. Continue in this way until the stocking is covered in tinsel.

Did you know that in the old days wigs were not just worn as a fashion accessory but they also hid skin diseases and head lice - Yew!



CHARLEY

Grey Hat, White Hat or Black Hat SEO Techniques. Which Do You Choose?

Sunday, December 21st, 2008
Chris Young asked:


SEO (Search Engine Optimization) refers to a set of techniques that are performed on a website with the intention of increasing its search engine rankings. SEO can be performed during the programming stages, while planning and producing content, and by exchanging links or by building one-way links.

Now SEO is big business because if performed well it has the potential to catapult a website to the top of the search engine rankings. Getting on top of search engine rankings is like getting free front-page exposure in an oracle that caters to a billion Dollar market. Naturally, websites are keen to make it to the top and this has generated a massive demand for SEO firms.

Well, there are two types of SEO techniques - Ethical, also known as White Hat SEO and Unethical, also called Black Hat SEO. The lure of getting prime exposure has brought to the surface many firms and individuals who try to adopt unscrupulous SEO techniques to fool the search engines into giving a website top exposure. Of course, there are those too who work by the book - this is how both these techniques work:

WHITE HAT SEO TECHNIQUES

White hat SEO techniques are solid, credible, quality techniques that ensure that a website gets to the top and stays there. Here are some of the popular ones:

1. Great Content: For SEO purposes content is not just king - it is the emperor. If you upload quality content that is well written, informative and entertaining, then search engines will fall in love with your website. Of course, you must ensure that keywords relevant to your website’s theme are built into your content. Search engine algorithms are always on the lookout for websites that provide quality content that is of use to their surfers - so, well, content rules.

2. Programming techniques: SEO while programming a website involves placing search-engine-friendly text in the meta tags, building a clear and concise website structure that can bring up the searched-for content in a jiffy, using structural mark-ups, and building in tags in the title, subtitles and the footers of every content page.

3. Solid keyword research and use: Before developing content, you must figure out the most popular keywords relevant for your website’s theme. To do this you will have to conduct a thorough research using keyword tools provided by major search engines such as Google and Yahoo. Some SEO firms also use third-party software such as WordTracker for keyword analysis. Once SEO firms get their finger on the most expensive and effective keywords, they skillfully build them into the content.

4. Link building: SEO firms trade links with other reputed websites. When a website’s links spread, its search engine rankings automatically go up. Nowadays, may website owners get articles written and submit them to reprint directories, where other websites who need content can pick them up. Of course, the trick in article submission lies in including a resource box at the end of the article that points back to your website.

BLACK HAT SEO TECHNIQUES

Unscrupulous SEO firms use black hat SEO techniques to fool the search engines. These techniques are shortcuts that can take you here and there, but ultimately lead to a dead end. Here are some of the common black hat SEO techniques:

1. Veiled content: The website is stuffed with popular keywords that form part of the background color scheme, and hence are not visible to a surfer. The idea is to trick the search engine into picking up the hidden content.

2. Keyword-spammed content: There are SEO firms who do not get quality content written - instead, they plug in all blah-blah content that is spammed with keywords. The idea is the same - to trick the search engines.

3. Redirecting: Many unscrupulous SEO firms own a bunch of websites that have already been indexed by search engines. When you approach them for SEO, they may plant a code on their existing websites redirecting their links back to your website.

4. Cloaking: Using this technique, SEO firms direct specified content towards search engine spiders but do not hoist it on the website, because it is useless.

5. Tag spam: Meta-tags and other tags of a website, which are used by search engine spiders to quick-reference or index a website are spammed with keywords using this technique.

6. Links from link farms: Link farms represent a humungous amount of useless, content-less websites. Unscrupulous SEO firms use these link farms for building backlinks.

Black Hat SEO can finish a website

Remember that if you use black hat SEO tricks on your website, you might as well write it off. That is because search engine algorithms are getting smarter by the day and now can sniff out useless content, hidden text, redirections and other foul SEO methods. Once search engines figure out that a website is up to mischief then they blacklist it - and once blacklisted, a website is suspended from the search engine’s index and is not picked up until and unless all the black hat SEO is removed. Plus, when a website’s visitors come to know that it is using black hat techniques they will get put off and stay away from it.

To sum up, black hat SEO techniques can destroy a website or business opportunity, while white hat SEO techniques can make it flourish in the long run. Go ahead, make your choice!



WESTON

Cowboy Hats for Party Wear

Friday, December 19th, 2008
Jennifer Jolan asked:


Among children and teenagers, parties with western themes have become extremely popular. Birthdays and start of the summer holidays are celebrated through these parties. They are parties full of casual fun. You can arrange the parties for both boys and girls and keep something for everyone to enjoy so that your child can invite his/her peers and classmates. The most important accessories are the sheriff’s stars, bandanas, but above all the cowboy hat.

You can buy cowboy hats from most places including party supply stores, toy stores, and the websites of course. You can get them in almost everything starting from straw to foam. You will have enough to complement your theme and keep with the budget.

Young people enjoy dress up and a cowboy hat party is the perfect place for ropin’, ridin’, and cake eatin’! Moreover, they will be charged up if they are gifted with their very own cowboy party hats and make them an honorary deputy of the day. Personalize each kid’s hat with his/her name on it or arrange for some fun activity by which the children can decorate his/her own hat.

Cowboy hats can be used to add a good dash of spark to the decorations at the parties. There are various ways to enliven and uplift the party mood through these hats. You can turn them upside down and fill them up with toffees and sweets for the kids to take home. You can also set a border with bandanas and fill the hats with chips and cookies. You can hang them from ceilings wrapped up in Christmas lights or keep them as centerpiece decorations.

If you can, send out the invitations by rolling them up in cowboy hats and add a note requesting the guests to wear cowboy hats.

Hats also serve a brilliant purpose in party games. Set up a few cowboy hats in a pyramid structure and ask the kids to knock them down with a ball or beanbags like ninepins. This kind of a game is both exciting, has a flavor of the Wild West and it is quiet. It also keeps in mind that no one is hurt. In another game, you can turn hats upside down and allow kids to toss beanbags inside them. The hats kept farthest off have the greatest points and will fetch more prizes.

Today, we don’t normally associate a cowboy with proper gentlemanly manners but once upon a time there was a code of conduct, which they followed. For instance, the tipping of the hat to a lady is one of the commonest ways of expressing respect. But there are other lesser-known forms.

For a long time the cowboy hats stood as an indicator of the jagged west. Initially, the cowboy hats were supposed to protect the wearer from external harsh conditions. Animal skin was used to make them since materials like felt and straw were not readily available. Leather hats can be worn on regular basis since they are tough, adaptable and can weather the wind and rain.

The cowboy hat offers immense opportunities for fun filled activities. They are cheap and easily available and are restricted only by your imagination. A cowboy image is not complete without the cowboy hat and a Western themed party is definitely incomplete without it.

For more info, visit: http://www.outbackleather.com and see what fine goods they have there like a variety of any type of black leather hat.



STANLEY

Black Hat SEO

Sunday, December 14th, 2008
Priyanka asked:


Black Hat search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

1. One who breaks search engine rules.

2. Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. A partial listing of black hat tactics is as below :

Keyword Stuffing : Repeating a keyword or words over and over again on a given web page. Google’s algorithms work very hard at trying to find pages that read like normal text not like a broken record. If they suspect you are just trying to “stuff” the content of your site with keywords, they will penalize you for it.

Cloaking : Is a technique where a webmaster will have two versions of a given web page, one version that it shows the search engine spiders, and one version that it shows the regular web surfer. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.

Invisible Text : Filling a web page with text that is having the same color as the background.

Doorway Page : A highly optimized web page whose purpose is to direct traffic to other pages using either a redirect method or merely by being full of links that direct you to other web pages.

Spam Page : It is a page that is full of ads by which a webmaster makes money of it if someone clicks on them.

Interlinking : Setting up multiple websites about a given topic and having them all link to each other in order to increase their relevance and subsequently their rankings in the search engines.

Selling PR : If you have a high PR website, you sell links from your site to another for cash. Helping their site rank higher in Google and in turn making your wallet heavier.

Buying Expired Domains : Buying expired websites that had some decent PageRank in order to try and keep the site’s inbound links.

Black Hat SEO tricks work temporarily. They end up getting sites higher search rankings until these sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.



JARRETT

The Lure Of Black Hat SEO

Sunday, December 14th, 2008
Mark Kimathi asked:


Black hat Search Engine Optimization (SEO) as often mentioned here are tactics used to trick Search Engines (SEs) into ranking a page or website higher in the Search Engines Rank Pages (SERP) for a particular term or keyword than they really deserve. If a site or a page is identified to be trying to manipulate its algorithm it is either penalized - a phenomena known as “sandbox”, or de-indexed i.e. completely removed from the SE’s index and made unavailable to the internet.

But even such far reaching consequences have not been able to deter black hats. Developers and purveyors of such techniques are often, above average software developers who are keen to stay a step ahead of the ever evolving and certainly improving SE algorithm. This algo is the complicated server side software developed by SEs to determine a pages relevance to “Beef Jerky”, it is this algorithm that determines which web pages are most relevant and in what order in the SERPs. It then serves you this list (SERP) starting with the page it considers most relevant.

Black hats are a stealthy yet smart group of people that use their coding genius to reverse engineer the SEs algo to determine what parameters they use to determine what to rank where. They run thousands of tests using complicated sampling and mathematical formulas to discover manipulate-able loopholes in SEs. They then manipulate those parameters on their website to improve their ranking. From the late nineties keyword stuffing to today’s Tag and Ping, all are as a result of the work of black hats.

High position in SERPs is literally equivalent to higher incomes. The irony is that one of the strongest drivers of black hat is a development of the most irritable of SEs ; Adsense by Google. Google abhors black hats the most. They react to them swiftly and decisively, yet their advertising program, Adsense, is more than a significant motivation for black hats.

Adsense is an advertising program that rents websites to display adverts for a commission. For every click on that advert the owner of the website makes some money.

With payments that used to be as high as 50 dollars, the equivalent of Ksh 3,500 per click, you can do the math for a site that gets 30,000 visitors per day and has an Adsense click ratio of just 10%. Such payout have been making black hat lucrative despite the risks.



ISIAH

Football Fans Love The Hat Trick

Thursday, December 11th, 2008
Daniel Millions asked:


As with any sport, soccer or football in the U.K has its elusive accomplishments that make individual players stand out from the average. The hat trick is an especially difficult standout performance and will definitely gain the successful performer a place in the record books.

Specifically the hat trick refers to scoring three goals in one game. The term originated in the game of cricket with the awarding of a hat to a bowler who managed to take three wickets. It has been utilized in soccer with several variations on the theme. While the normal hat trick designation is awarded for any player that makes three goals, it is considered a “flawless” hat trick if all three goals are scored in a single period of play and no other player has scored between them.

The “golden” or “perfect” hat trick takes a little more effort and expertise. To be awarded with the designation of “perfect” the three goals must be accomplished by making one goal with each foot and one from off the head of the player. While hats are not given in soccer it has become traditional for the game ball to be presented to the player that can successfully complete this maneuver. It should be noted that penalty shots are not counted towards the successful completion of a hat trick.

To date, the fastest hat trick was performed in 1964 at Victoria Park in Dingwall. In a fast paced game against Nairn County, Tommy Ross of the Ross County Football Conference succeeded in making three goals in a ninety second time period. Each league and conference maintains its own records of the hat trick as it is such an outstanding play accomplishment. In Premiership play, for instance, Robbie Fowler of Liverpool took only four and a half minutes to make their hat trick record against Arsenal in a 1994 game.

The World Cup competitions have twice seen players accomplish two hat tricks in the same game. In 1958 Just Fontaine succeeded in a double hat trick and Gerd Muller followed in the 1970 World Cup with his successful completion of this tricky maneuver. The Argentinean Gabriel Batistuta is renown for having scored the hat trick in two separate World Cup championships in both 1994 and 1998.

Besides showing top competitive skills by managing to complete the hat trick, the maneuver is also quite often the deciding factor in a team’s victory. The hat trick maneuver is present in all levels of the sport from elementary school soccer games to the professional play in all leagues and conferences world-wide.

The hat trick is such an outstanding performance that individual hat trick successes have been filmed and released in video compilations of Great Moments in Sports. There is no better way to demonstrate the quality and skill of a player than through performing this feat. That soccer is a team effort at all times shows that not only the individual player but the entire team is performing at a high level of expertise.

The hat trick is so popular with enthusiasts that it has lent its name to soccer video games and online team management games. It has found its way into the names of game pitches like Oklahoma City’s Hat Trick Indoor Soccer Arena. While the hat trick may not have originated in soccer, soccer has taken it over and made it their own.



JEROME